Category Archives: SEO

In digital marketing, SEO, SEM, and PPC are the key terms that sound similar but are very different from each other. Regardless of the differences, these terms can help businesses achieve great benefits if utilized together with a well-crafted strategy. SEM or Search Engine Marketing…

Backlinks have always been the most important factor in off-page search engine optimization (SEO). What search engines like Google do is find your new content through the backlinks created on other authority websites. If you build good links to your site, it works like a…

The role of SEO is significant in improving your organic ranking on the search engine results page (SERP). As a result, you can bring more traffic to your website or blog. To improve your ranking, two types of SEO complement each other. One is on-page…

Search Engine Optimization (SEO) is one of the best career options today because of numerous reasons. It is an in-demand skill, the most crucial part of a digital marketing strategy, a field witnessing seamless growth, can be managed remotely and helps in making good money.…

Wondering what type of keywords you must be using to boost your SEO and optimize your PPC campaigns? I have shared different types of keywords in PPC and SEO that you should use on your web pages, blog posts, and pay-per-click ad campaigns. If you…